Transient Trailblazers: The rise and rise of the Interim Manager
To say that running and managing a business is difficult, is not to say anything ground-breaking. Keeping track of stock, paying wages on time, building relationships with suppliers and customers, ensuring the tax man is happy, on and on it goes. Like spinning a hundred plates made of depleted uranium in a building that’s on […]
Has Nelson Mandela just nailed the customer proposition?
Customer love is developed by creating a brand and back story which is meaningful, relevant and motivating for that specific person or group.