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Buying into content marketing: the ROI that matters
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Content marketing has revolutionized the way marketing and sales departments…

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Great leadership. One trick ponies need not apply
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Great leadership. The immortal words that every business person –…

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Has Nelson Mandela just nailed the customer proposition?
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Customer love is developed by creating a brand and back story which is meaningful, relevant and motivating for that specific person or group.

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Be nimble. Be quick.
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  Hats off to the underdog, the nimble and the…

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You can’t handle the truth
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When is confidence not confidence? When it’s false confidence, of…

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Let PR be your weapon
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Depending on who you speak to, public relations can be…

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