Paym provides a payments service allowing instant payments to be made to friends, family and small businesses using only a mobile number. The goal was to drive uptake of peer-to-peer mobile payments across the current account banking market.
Engaging online campaigns delivered across social networks and Google ad network – 3 million views in six months.
Co-branded activity agreed with 17 different high street banks and building societies, taking active users to 600k+ a month.
Utilising research-based PR campaigns to support audience reach, with a 6% uplift in brand awareness.
Transforming the brand appearance from a technical payments process to a consumer-solution, resulting in a 545% y-o-y increase in web traffic.