Taking mobile payments to 4m consumers
Working with 17 high street banks and building societies, we identified a target audience to build nationwide awareness and support usage among high street banking customers, increasing active users.

The Challenge

Paym provides a payments service allowing instant payments to be made to friends, family and small businesses using only a mobile number. The goal was to drive uptake of peer-to-peer mobile payments across the current account banking market.

The Results


Engaging online campaigns delivered across social networks and Google ad network – 3 million views in six months.


Co-branded activity agreed with 17 different high street banks and building societies, taking active users to 600k+ a month.


Utilising research-based PR campaigns to support audience reach, with a 6% uplift in brand awareness.


Transforming the brand appearance from a technical payments process to a consumer-solution, resulting in a 545% y-o-y increase in web traffic.
Hot off the press!
Submit your email address to get all the latest insights from Konductor

Konductor Insights

Innovation Gallery
The Innovation Gallery: Mike Newton
Read more
Innovation Gallery
What does innovation mean to you?
Read more
Much to say
The Little Book of Business Boosters
Read more

Get in touch

Be it business consultancy or marketing strategy through to mentoring and the provision of interim management, the most important step is that first one and just getting in touch.
Any phone or email enquiry will be warmly received and could be the beginning of your business achieving in ways you didn’t think were possible.