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Taking on the big boys of telecoms. Propelling a Faster Britain.
Providing the fire power to deliver against ITS’s business plan at pace. Driving the expansion of their partner channel and taking a message to a wider business community that ITS was a viable alternative network provider to the incumbents in the market.
Technology

The Challenge

With a full-scale rebrand undertaken in 2019 and the funding of £45m secured from Aviva to back its growth in the full fibre market, ITS required a go-to-market strategy to drive returns against the investments of the last 12 months.

The Results

#1

Rapidly assimilate what made ITS different in the market and identify the proof points that sat behind it.

#2

Go-to-market approach through a combination of business partners and also through strategic direct relationships.

#3

Development and launch of ‘Faster Britain’ – a sub brand to enable a lesser known brand achieve cut through with the business community.

#4

Drive new partner acquisition and converting active on-net orders in first three months of deployment.
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