Case Study

Supporting business growth

Volta Data Centres

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Volta Data Centres provides businesses with state-of-the-art certified and accredited data services from their central London facility. Their location means their capital city-based partners can reach global audiences and clients with low latency, high performance connectivity, and 100% uptime as standard.

Volta’s carrier-neutral data facility possesses over 20 diverse entry points with over 25 carriers on-site, meaning their customers can access the level of connectivity needed for their business purposes from whichever provider they prefer

Injecting marketing prowess to support business growth

Konductor’s remit was, on the surface, quite simple; Volta Data Centres wanted support with their business growth objectives for 2020. However, such a simply worded remit requires profound expertise and multiple high-level contributions to achieve.

Work began by developing the Volta proposition and key messaging. Konductor delivered content marketing resources, including various downloadable eBooks, and supplied high-level PR services.

Alongside Volta’s in-house team, Konductor set about defining a marketing strategy for the year which included analyses of potential for marketing automation solutions. We supported with both outbound and inbound sales, used content and PR to increase brand awareness, and helped drive an increase in qualified leads.

Sector expertise always helps

Volta Data Centres is a prestigious name in the data centre sector and few partner companies are equipped with the skills and experience to deliver on the needs of such a business.

Konductor has amassed significant knowledge and proficiency across multiple tech verticals meaning we could build out activity for Volta from the start and deliver against stringent sales and marketing goals.

By working closely with Volta’s internal marketing and sales teams, Konductor developed an agile and multi-channelled approach that brought significant results throughout 2020.

Jon Arnold, Managing Director at Volta Date Centres, said:

“As Volta continues to deliver leading data centre provision for businesses who desire a central London location, we are constantly evolving the way we interact with our clients and prospects and presenting our brand to our target market.

“At times, it is necessary to bring in proven professionals to ensure we are getting this right. Konductor demonstrated incredible commitment, prior knowledge, and dynamism and were instrumental in us hitting our goals for 2020.”

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