Case Study

Reaching, and converting a niche customer base

JamICT

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Kritical Thinkinkg Critical Thinking badge
Kommunication communication badge
Kommercial Acumen commercial acumen badge

Background & Challenge

JamICT works with some of the biggest names in business, both nationally and globally, engaging with some of the most progressive technologies, across a broad range of sectors.

Following the full customer launch of the world’s most significant industry-wide mobile payments service PayM, JamICT engaged Konductor for the responsibility of the delivery of ongoing customer communications, working across the full marketing discipline to drive registration of their landmark service.

Jam ICT Logo

Our Approach & Delivery

  • Working with a wide range of participant financial institutions and internal stakeholders, Konductor led the communication stream in this highly progressed mobile payments organisation.
  • Using our framework of approaching every client with Kuriosity, Kritical Thinking, Kommercial Acumen and Kommunication, we developed a truly unique customer-focused solution.
  • Through consumer insight and management of internal payments stakeholders, the Konductor team continues to drive consumer registration across 95% of the current account banking market.

Our Legacy

Director Adrian Burholt said: “Konductor was able to assimilate to the needs of this particular project, establishing timescales and KPIs, as well as build strong relationships with the financial community.

The project management and pace of delivery, alongside the establishment of trust within the sector, has enabled JamICT to make further strides in the payments field.”

Further Case Studies

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Campaign Delivery

for Volta Data Centres

“Konductor demonstrated incredible commitment, prior knowledge, and dynamism and were instrumental in us hitting our goals.”
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Brand

for R2 Factory

“Konductor’s practical, straight-talking approach and their dedication to creativity and responsiveness around communications helped our brand get off to a great start.”
Manchester Metropolitan University Logo

Campaign delivery

for Manchester Metropolitan University

“You have been so invested in what we are trying to achieve and making sure the final output meets our high standards.”

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