Case Study

Effective communications



JamICT works with some of the biggest names in business, both nationally and globally, deploying a suite of cutting-edge technologies across a range of sectors.

Delivering industry-beating customer comms

Needing a trusted partner to help deliver a major payments project, JamICT invited Konductor to provide support with the development of an intelligent customer communications strategy.

Following a successful customer launch of the world’s most significant industry-wide mobile payments service, Konductor assumed full responsibility of the delivery of ongoing customer communications, working across the full marketing discipline and driving registrations of the landmark service.

Establishing trust is key

Konductor led the communications stream, working alongside participant financial institutions and internal stakeholders. By collating deep consumer insight and managing internal payments stakeholders, Konductor helped to drive consumer registration across 95% of the current account banking market.

On Konductor’s support with their customer communications strategy, JamICT Director, Adrian Burholt said:

“Konductor was able to assimilate to the needs of this particular project, establishing timescales and KPIs, as well as building strong relationships with the financial community. The project management and pace of delivery, alongside the establishment of trust within the sector has enabled JamICT to make further strides in the payments field.”

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