If you don’t, you’re not alone. It’s the crucial thing that differentiates you from the competition. It’s more than a logo and words on the office wall. It’s the ultimate foundation for all business growth. It’s your customer promise.
There is mounting evidence that companies with a purpose show higher growth and longevity, creating an emotional bond with colleagues and customers. It’s your business ’why’; your ‘true north’, offering something more meaningful. It’s the basis upon which colleagues and customers judge their investment with you.
Understanding your value proposition can be difficult to pinpoint and articulate when you’re in the day-to-day running of a business.
Through our value proposition model, Konductor supports organisations in defining and translating their purpose, that forms the bedrock of the business and the platform from which they can achieve strong growth.