Our Approach

Businesses are very much like a moving stream. Through our four-K approach we can jump into that stream at any point, at any stage of the journey, making a tangible impact to the businesses we work with.

Working with any business means stepping into a journey. We know we’re joining you at a point in time so it’s our job to ensure we assimilate, understand where we can add value and do it quickly.

That means blending strategic services and deep thinking with hands on delivery, something underpinned by our four K approach. A pop-up framework that turns plans into action and without sinking ‘consultancy time’.

The four Ks of Kuriosity, Kritical Thinking, Kommunication and Kommercial Accumen mean we can understand your business, challenge where necessary and then make a recommendation on delivery that suits your business, budget and existing resource.

The Four Ks


Our discovery phase. It’s moving at pace to understand your business, your challenges and get under the skin without imposing too much time on key stakeholders. We’re able to self-start and navigate, without drawing down your time.
Strategy & objectives
Market & customer
Proposition & purpose
Culture & people

Kritical Thinking

Taking ideas and strategy and turning them into action. Every idea isn’t rooted in reality, so we’ll challenge and push back and bring in in-sector and out of sector knowledge. It’s also where we join action to numbers.
Data to insights
Remove obstacles
Recommendations, routines & actions
Best practice


Bringing together strategy, activity, outcomes and measures and ensuring it’s in one plan which is understood by those who are delivering against it.
Align & engage
Content & storytelling
Raising profile & reputation
Results-driven campaigns

Kommercial Accumen

A continued grip on outcomes that will deliver value. It means there is identifiable impact as well as continuous feedback, ensuring you maximise time, budget and skill set.
One plan
Clear outcomes
Track, test, learn, iterate