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Buying or consuming. Are b2b and b2c marketing techniques so very different?
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Historically there has been a real division of thinking around b2b and b2c marketing. And why wouldn’t there be? You’re talking about a company spend versus persuading you or I to hand over our credit card. But when you remember that most companies in the UK have less than ten employees and that many of…

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28 days later
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A full four weeks have passed since I stood on a hill overlooking the rolling Lancashire countryside, watching fireworks explode in a crisp chilly sky, cheering in the New Year. There is nothing quite like the cliché of New Year. The sharp focus of the past year’s mishaps, the “must do better” list for the…

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