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You can’t handle the truth
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When is confidence not confidence? When it’s false confidence, of course. And trust me, I’m a cynical ex-journalist. Today I read an article on the aforementioned topic. Well, more specifically, ‘appearing’ more intelligent than other people and how this can help you in life. Rebecca Burn-Callander, writing in the Daily Telegraph, walked through seven ways you…

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Let PR be your weapon
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Depending on who you speak to, public relations can be described as many things. But very rarely a “weapon”. However, PR is just that. Used correctly, it can be your business’s secret weapon. While traditionally big brands with big budgets have rode rough shod through the advertising jungle, winning new customers and driving more sales…

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A marketing quickie!
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A marketing quickie! Marketing is pivotal in determining the success of any business. However, during prolonged periods of financial struggle, it’s often one of the first areas to get the proverbial chop. Fret not, tight budgets don’t necessarily have to mean the end to your marketing endeavours. The Konductor team is keen to evangelise on…

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Buying or consuming. Are b2b and b2c marketing techniques so very different?
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Historically there has been a real division of thinking around b2b and b2c marketing. And why wouldn’t there be? You’re talking about a company spend versus persuading you or I to hand over our credit card. But when you remember that most companies in the UK have less than ten employees and that many of…

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28 days later
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A full four weeks have passed since I stood on a hill overlooking the rolling Lancashire countryside, watching fireworks explode in a crisp chilly sky, cheering in the New Year. There is nothing quite like the cliché of New Year. The sharp focus of the past year’s mishaps, the “must do better” list for the…

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