Latest News

Learn from the little guy – what start-ups can teach big business
764 1024 Konductor

The world and his wife seem to be in the business of offering advice to start-ups and new businesses. And I’d be the first to agree that there is a huge amount to be had from listening to others, finding the right mentor and gaining some lessons learned. But what we hear far less about…

read more
Buying into content marketing: the ROI that matters
1024 682 Konductor

Content marketing has revolutionized the way marketing and sales departments operate. At its core is the goal of engaging consumers, inspiring a genuine two-way dialogue and opening the door to your brand in an honest and accessible way. But how do you put a value on this new openness and deliver tangible marketing ROI for…

read more
Great leadership. One trick ponies need not apply
1024 681 Konductor

Great leadership. The immortal words that every business person – aspiring or established – wants attributing to them and their style. But just what is that essential ingredient that makes you not only a leader, but a great leader? It is something that has eluded, and continues to elude, organisations and business figures the world…

read more
Has Nelson Mandela just nailed the customer proposition?
711 502 Konductor

Customer love is developed by creating a brand and back story which is meaningful, relevant and motivating for that specific person or group.

read more
Be nimble. Be quick.
1024 304 Konductor

  Hats off to the underdog, the nimble and the fleet of foot. A toast to you! Why am I raising my glass on a crisp Spring day, I hear you ask? This week it has been claimed that customers of smaller broadband providers are happier, according to research undertaken by Which? In a recent survey by the…

read more
You can’t handle the truth
1024 304 Konductor

When is confidence not confidence? When it’s false confidence, of course. And trust me, I’m a cynical ex-journalist. Today I read an article on the aforementioned topic. Well, more specifically, ‘appearing’ more intelligent than other people and how this can help you in life. Rebecca Burn-Callander, writing in the Daily Telegraph, walked through seven ways you…

read more
Let PR be your weapon
1024 304 Konductor

Depending on who you speak to, public relations can be described as many things. But very rarely a “weapon”. However, PR is just that. Used correctly, it can be your business’s secret weapon. While traditionally big brands with big budgets have rode rough shod through the advertising jungle, winning new customers and driving more sales…

read more
A marketing quickie!
1024 304 Konductor

A marketing quickie! Marketing is pivotal in determining the success of any business. However, during prolonged periods of financial struggle, it’s often one of the first areas to get the proverbial chop. Fret not, tight budgets don’t necessarily have to mean the end to your marketing endeavours. The Konductor team is keen to evangelise on…

read more
Buying or consuming. Are b2b and b2c marketing techniques so very different?
711 387 Konductor

Historically there has been a real division of thinking around b2b and b2c marketing. And why wouldn’t there be? You’re talking about a company spend versus persuading you or I to hand over our credit card. But when you remember that most companies in the UK have less than ten employees and that many of…

read more
28 days later
1024 304 Konductor

A full four weeks have passed since I stood on a hill overlooking the rolling Lancashire countryside, watching fireworks explode in a crisp chilly sky, cheering in the New Year. There is nothing quite like the cliché of New Year. The sharp focus of the past year’s mishaps, the “must do better” list for the…

read more