Konductor, the provider of marketing and commercial services, has expanded its team and portfolio in response to a growing demand for outsourced support.
Observing a market need for rapid, as well as flexible, access to strategic support and marketing delivery services, the business is now working with Dr Jacqui Rigby and Janine Owen.
Bringing a wealth of senior commercial management expertise from across a range of sectors, Jacqui and Janine join founders Kate Andrews and Katharine McNamara as they evolve their offering tobusinesses across technology, finance, fintech, recruitment and professional services.
Through a combination of marketing, commercial and board advisory services, Konductor has extended its support to address a growing demand for access to high level strategic board support and hands on marketing delivery.
With many businesses cautious of investment into full time resource or large-scale transformation, while at the same time requiring support to navigate the current marketplace, the team has been working with clients to respond to the changing environment.
Having held senior executive and board roles with a host of global brands and UK businesses including Co-op Group, Laterooms.com, Cigna, Appreciate Group and Glaxo SmithKline, Jacqui brings expertise, focusing on people, processes and technology, to solve business challenges.
Janine, the former Group Marketing Director of Search Consultancy, and key influencer in the recruitment marketing space, will strengthen Konductor’s marketing and communications offering, working with closely with its existing content and PR team to deliver and execute commercial marketing plans.
Founding director Kate Andrews said: “I’m delighted to be working with Jacqui and Janine. Their experience and credibility is second-to-none and will allow Konductor to build on its strong platform, helping us deliver additional value and impactful outcomes to our existing clients, while supporting conversations with new clients.
“As we’ve observed the market and listened to customers, we are seeing a growing demand for flexible access to marketing and communications, as well as board level support for business strategy and translating strategy into action, delivering commercial results in what continues to be an increasingly volatile marketplace.”
Jacqui Rigby said:“I’m really excited to be working with Konductor, they are a company that recognises the benefits of business agility particularly needed in these uncertain times, supporting boards to drive commercial, customer and people outcomes.”
Janine Owen said: “Over the last six months I have seen more and more businesses look to agile and outsourced support as they balance resource requirements alongside business risk and headcount. Konductor is ideally placed to offer practical and hands on support from our highly experienced team.”