GDPR for lettings
Lettings and GDPR – where do you start?
The clock is ticking and May 25th 2018 is D-Day for the General Data Protection Regulation (GDPR).
If you’ve made it to this page, it’s likely you’re aware your organisation could be drifting into GDPR non-compliance. It’s not a place you want to be – especially in the early days when regulators are going to be most actively on the hunt.
We specialise in content for the Property and Lettings – click here for more information.
“Konductor played a huge part in preparing My-Let for the GDPR. They know the regulation and created outstanding copy and communications for us in line with ICO best practice. We feel much better placed now to deal with the challenges and opportunities the GDPR presents.”
Adrian Arkell, Director, My-Let
Don’t hand market advantage to your competition
Lettings companies deal with large volumes of personal customer and supplier information as a matter of course and need to be contacting them regularly. This puts them very much in the crosshairs of the GDPR.
You are being forced to think hard about how you handle customer data, and the penalties for non-compliance are harsh.
Those who fail to comply or suffer data breaches could face fines as well as the ICO having the power to stop them processing data, effectively grinding your business to a halt, impacting the day-to-day service you provide and stifling new business.
Risk avoidance and opportunity
For many, it’s the first time in a long while they’ve had to think about how they handle data, and it can all seem very overwhelming. Especially when the penalties for non-compliance are considered.
We can help organisations with their content and customer communications:
- Re-writing privacy and data policies
- Auditing websites and flagging areas that are non-compliant
- Producing alternative GDPR-compliant copy
- Creating content marketing plans to replace non-compliant, outbound marketing strategies
Or help develop GDPR as a commercial opportunity, helping clients:
- Develop a better understanding of their data substantially increasing the value of it.
- Utilise and/or monetise their data by properly locating it and discovering what it consists of.
- Deal with the stockpiling of decades old data which blurs the picture, reducing opportunities.
- Helping companies obtain a competitive edge over their rivals by using the GDPR as inspiration for innovation.
- Protect their reputations by helping them capitalise on the opportunity to become regarded as ‘privacy champions’ – a worthwhile label to have amongst evermore security conscious consumers.
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