<strong>There’s life in the old dog yet: reinventing content</strong>

reinventing content

Did you know a successful content strategy isn’t all about writing streams of new content? You can give your old content a new lease of life, and it’s really good practice to update your previously created content where possible. Why? Like anything, content ages. Did you know freshness is a ranking factor? It can become […]

<strong>Content strategy – just why does it matter?</strong>

Ever started a journey without planning where you’re heading to? Or started chopping up ingredients without a plan of what you’re going to cook? Didn’t think so. The same goes for the world of content and the content strategy you define. Did you know brands that have a defined and documented content strategy are known […]

The marketers guide to a successful award entry

Successful award entry writing

The award entry season is in full swing Awards are a key part of profile and brand raising for a company. They endorse your service, your people and carry kudos within your industry. We always ensure they play a key role in any PR and reputation planning. But winning awards isn’t easy. Not only can it […]

Supporting business growth

Providing a standout position in the data centre market, crystalising customer proposition and translating into go-to-market activity.

Crisis comms: it could be you…

Crisis Communications

Have you heard the one about me standing in the school playground having a heated conversation with the consumer affairs editor of the Daily Mail trying to keep a developing story out of the press? Probably not. We don’t tend to shout too loud about mitigating negative press coverage. As an industry, we tend to […]

Ethical AI: Opportunities and Challenges

Opportunities and challenges for ethical AI cover image

We recently worked with the team at Manchester Metropolitan University to help present a series of real-world case studies, highlighting how SMEs are prepared to adopt ethical and responsible approaches to AI development and deployment. The interviews revealed that SMEs must be front and centre of any future policy development. Business leaders want to do […]

Who knows AI? You know AI.

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You have been so invested in what we are trying to achieve and making sure the final output meets our high standards.