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Marketing

Education, education, education: Why technology companies could drive a greater uptake of their automated tools with less marketing and more mentoring
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The rate at which technological innovations have evolved and developed over the last 20 years has been spectacular, if not at times a little dizzying. Solutions available today are delivering…

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5 ways 5G is going to change the face of business
High Five: 5 ways 5G is going to change the face of business
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5G – it’s going to change the face of business, you know? As a smartphone user (and we’re being bold here and assuming you are one), you’ll be familiar with…

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Best marketing campaigns
Eyes to the front! Lessons from some of the best marketing campaigns of all time
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When a marketing campaign goes well, it doesn’t just raise the profile of an organisation, it can change the world. Certain TV advertisements, jingles, slogans, and even colour co-ordinations become…

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Getting the Budget Right for your Marketing Strategy
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Because financing your marketing strategy is top of your agenda…right? Don’t worry, we’ve been in business long enough to know now that as spending for the year ahead is being…

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Why and How to Write Compelling Blogs
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Why should you be blogging in the first place? The evolution of the common blog and how it has come to be utilised is quite fascinating. As the internet took…

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Big bad brand
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For businesses without a real marketing department, the idea of a brand identity can seem quite trivial. Your brand is ultimately what defines you to your customer. All the biggest…

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Buying into content marketing: the ROI that matters
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Content marketing has revolutionized the way marketing and sales departments operate. At its core is the goal of engaging consumers, inspiring a genuine two-way dialogue and opening the door to…

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A marketing quickie!
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A marketing quickie! Marketing is pivotal in determining the success of any business. However, during prolonged periods of financial struggle, it’s often one of the first areas to get the…

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