Technology and telecoms giant VMB need little in the way of introduction. Offering everything from broadband to space travel, the industry leaders are increasingly turning their attention to the B2B communications marketplace.
VMB planned to launch a new B2B sales channel, penetrating a marketplace dominated by BT. They wished to attract new business partners and drive awareness of what is the UK’s fastest broadband service.
- 120 partners recruited as part of launch campaign.
- Secured media and profile opportunities in key market press and events.
- Delivered above-the-line launch and sales enablement for account teams.