Node 4

‘At Node4, we offer: Channel without Challenge, and that’s what we were looking for in our marketing consultants. The process needed to be smooth and hassle free. We wanted a team who understood the industry and the channel, and Konductor definitely do. Through a mixture of experience and business intelligence, they just get it.’

The Challenge:

Node4 is a technology provider with a large and varied portfolio, covering connectivity, collaboration, security, continuity, cloud transformation and colocation. It’s run by a talented team of technology specialists who really know their stuff. We were keen to work with them to spread their extensive IT knowledge in an audience friendly/ buyer-aligned way. We joined them to launch their partner markets plan.

The Solution:

  • A detailed year-long, marketing plan, written in collaboration with Node4 and aligned to specific monthly goals, including:
  • PR and advertising campaigns – including popular features in top industry press.
  • Partner incentive programmes to deliver real ROI In partner sales
  • A well-received, bold rebrand of the partner markets