Case Study

Gaining national coverage for a new and growing brand can often be difficult. However, Alongside was able to benefit from the journalistic network of Konductor and propel its name on a national stage in its first year of business. Established by Amanda Duggan, Alongside operates throughout the UK and Europe, offering strengths-based leadership, senior development and executive coaching with a range of businesses across a variety of sectors.

The Challenge:

With a very clear proposition at its heart, the business required a full brand development based on the vision, mission, and values of the founder, and Konductor was brought on board to help.

The Results:

  • Month-on-month traffic growth through new website.
  • Online lead generation.
  • National and sector news coverage hitting over 500,000 circulation figures.