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    Case Study

    Gaining national coverage for a new and growing brand can often be difficult. However, Alongside was able to benefit from the journalistic network of Konductor and propel its name on a national stage in its first year of business. Established by Amanda Duggan, Alongside operates throughout the UK and Europe, offering strengths-based leadership, senior development and executive coaching with a range of businesses across a variety of sectors.

    The Challenge:

    With a very clear proposition at its heart, the business required a full brand development based on the vision, mission, and values of the founder, and Konductor was brought on board to help.

    The Results:

    • Month-on-month traffic growth through new website.
    • Online lead generation.
    • National and sector news coverage hitting over 500,000 circulation figures.