Planning and campaigns
Market planning and campaigns
From existing through to prospective customers, our market planning and joined up campaigns piece together the entire marketing communications spectrum.
From cradle-to-grave in-life customer communications, through to cross-selling campaigns and new product launches, will deliver online and offline campaigns, encompassing data and insight, public relations, value-added thought leadership, social media as well as sales toolkits and scripts.
We will map out the journey across timescales aligned to business priorities, diagnosing the relevant mix of direct Vs complementary tactical activity with recommended performance metrics alongside each.
No two businesses are the same, so dependent on the in-house resource and competencies within your existing team, we will work with you to deliver campaign planning and activity solely or collaboratively.
Dependent on the nature of your business we will report against daily, weekly or monthly reporting schedules, producing review and recommendations in line with performance and changing business requirements.
Just one example to whet your appetite…
Solar Communications: Deliver 12 month go-to-market plan across full marketing mix, working with internal team to monetise online sales channel driving 100% uplift in marketing qualified leads.