Meet the associates
Our reason for existing is to provide superior levels of knowledge, support, and service. As such, we don’t have lots of employees on the bench waiting to jump on an account. Instead, we establish our clients requirements and then utilise the skills and talents of an established, expert associate network to support in the delivery.
This provides our clients with the following benefits:
- Enhanced performance: Working with the best in class
- Speed of response: Allowing us to be fleet of foot and not limited by one individual’s skill set
- Flexibilty and scalability: We can manage any size of project and standards are never compromised
- Bespoke: With genuine support, we are able to offer something tailored instead of trying to keep a department busy
- Lower costs: We carry a lower overhead which is reflected in our fees to our clients
Peter’s career spans almost 40 years, and includes senior client-side roles in the leisure, banking and retail sectors, as well as board positions in advertising, culture change and digital agencies.
His experience spans senior in-house roles within the brewery industry with Wolverhampton and Dudley Breweries, finance with NatWest, and retail with Boots and Iceland, where he worked on some of the UK’s best known campaigns.
He went on to become a founder of a successful design and communications business before establishing himself as a marketing and communications consultant. He works alone, or with agency/client teams at all levels, providing effective communications solutions through insight and application.
He brings an analytical approach to creative executions, a sense of humour, and a desire to ensure that all investment provides the desired commercial return.
GDPR expert Stuart has extensive experience in helping businesses of all sizes understand the new regulation and the steps required to minimize the exposure of non-compliance.
He helps businesses appreciate the reasons why the GDPR is required, and the benefits it brings to both the individual and the businesses concerned. He also provides regular seminars and consultancy on a 1:1 basis.
With references aplenty and happy to do free initial consultations, Stuart follows a trusted procedure which takes businesses from a position of non-compliance to alignment with the new regulation.
Vastly experienced across a range of fields, Tim’s specialism lies in digital sales performance. A leading authority on the subject, he works internationally as a sales performance consultant, and is regularly invited to judge for the prestigious National Sales Awards.
Over a 30-year career, Tim has held sales director positions, and has forged a reputation as an outstanding educator. He has established and run his own courses covering sales and management, and trained at a number of renowned colleges.
Tim is also a certified Neuro Linguistic Programming (NLP) Master Practitioner, and runs courses focusing on the practical applications of the discipline in contemporary life. He is currently deepening his research into the application of NLP on sales performance.
By combining his extensive management experience with his coaching and neuroscience knowledge, Tim is able to deliver high quality, innovative and engaging training.
Emma is a true PR professional with more than 25 years’ experience in public relations.
She has specific expertise in business support comms – Business Finance Solutions (Start Up Loans), Co Angel, the Greater Manchester Business Growth Hub, Manufacturing Advisory Service; consumer PR – M&S Money, UCI Cinemas, Silentnight, National Express, Iceland, Vimto. Rocco Forte Hotels; B2B comms: – Daisy Group; legal firms including Slater Heelis and Appleyard Lees; franchise network Bright & Beautiful.
Emma has 15 years+ communications experience, formerly with Tulchan Communications in London agency side before moving in-house and across to internal communications and employee engagement at Bank of America and BNP Paribas. Most recently working for the Nationwide via a contracting role at the NSPCC.
Emma has been responsible for reinventing how financial performance is communicated to colleagues, redesigned how corporate strategy cascades, launched major employee campaigns supporting employee proposition programmes such as culture, benefits and career development. She has also been closely involved with reorganisations, change programmes and regulatory projects as well as crisis management scenarios.
Head of content, law graduate Anthony has experience of a number of sectors including business development, property, education and construction. A highly skilled, creative, and original writer he produces content that is in high demand.
Anthony produces all forms of content marketing. His unique style and approach has been used by start-up companies through to global multinationals to generate handbooks, guides, blogs, whitepapers, web copy, infographics, press releases, and biographies.
Anthony’s experience of various professional sectors, coupled with a natural flair for the creative, allows him to produce compelling, results-focused content that not only delights and intrigues, but delivers a measurable impact on the bottom line.
Clare Rebecca Passmore
Clare’s specialism lies in social media strategy and consumer lifestyle PR. Graduating from the University of Manchester with a degree in Management and Marketing of Fashion Textiles, Clare started her career in the fashion PR industry, working for women’s fashion house Motel as blogger and marketing intern, before heading to Herzogenaurach, Germany to work in the originals team at Adidas HQ.
Returning to London, Clare joined global boutique lifestyle PR agency Devries Slam, teaming up with a variety of brands from Tesco, Benefit Make-Up, Sonos and lots more. After a Sabbatical travelling the globe, Clare once again headed home to London, for a role at M&C Saatchi Sports & Entertainment, joining the lifestyle division, collaborating on global projects with Reebok and CR7 (Cristiano Ronaldo fashion) and the launching of multiple fashion and lifestyle brands.
Clare works across multiple food, yoga and FMCG brands and projects.
Louise has more than two decades’ experience working in entrepreneurial and commercially focused environments, initially as a giftware and household goods buyer, working in the North West and Far East.
The bulk of her career was spent as a property investment manager in Manchester city centre, dealing with high net worth clients and liaising with lenders and valuers to put together property portfolios. Following the crash in 2008, she began working with a NW-based entrepreneur who owns a chain of restaurants and a number of properties, running the operations and helping develop go-to-market strategies.
Bernie is an experienced content planner and copywriter and has worked across most industry verticals over the last two decades. She has accumulated a great deal of experience writing for technology organisations.
She writes with a fun, engaging style, and is skilled in adopting just the right tone for her target readership to differentiate client’s from competitors and position them in the market place as knowledgable, credible businesses which their key market can buy into.
Her ethos is ‘comms with a purpose’ so she perfectly aligns her writing to your business, sales and marketing goals to deliver real ROI.
Joe has an IT career that spans more than 20 years. He built his first website in 1998 before Google, Facebook and LinkedIn existed.
Between then and now he has worked as an IT Security Specialist for local Government, the Police and the Royal Navy, advising them on how to secure their websites from hackers.
He embarked on a career as an Infrastructure Manager for a Premier League Football Club before moving on to work and design the infrastructure for an internet service provider.
Coming full circle, for the last two years Joe has been advising some of the North West’s biggest brands on how to drive traffic to their websites and acquire more customers online utilising strategies including SEO (Search Engine Optimisation), paid search and data driven insight, helping generate leads and drive customer behaviour online.